Growth marketing manager for CMMS software

Описание:The Growth Marketing Manager owns growth for osapiens' CMMS software – a product line for automating a company's maintenance operations, built and run with the speed and instincts of a founder driving a new product to market. The job spans building out CMMS's market presence (website, digital ads, value proposition) and pushing revenue hard from day one, across a GTM motion that blends self‑serve/PLG with Sales‑led demand capture, the majority of which flows to Sales – both need attention, neither at the other's expense.Задачи:Own the growth strategy across both self‑serve/PLG and Sales‑led demand captureSet the channel mix to hit the CMMS‑specific growth targets, revisited as the product and market evolveBring hunger to the role: chase revenue like it’s a founder’s own product, using AI to move at a high paceBuild and own CMMS's market presence – website, digital ads, LinkedIn page, positioning, and everything else this product line needs to show up strongly, not just a set of digital assetsDefine CMMS‑specific positioning and messaging for its buyers (maintenance managers, operations leads, facility directors), in partnership with Product and SalesOwn digital campaign execution across paid, SEO/GEO, and CMMS's other core channels – hands‑on where it matters, working through agencies where it multiplies reach; using AI to handle the volume work a full team would otherwise doBuild the path from first interest to a qualified Sales handoff, and design the equivalent journey for self‑serve users – trial, activation, and expansionDirect the digital performance agency and website agency, briefing and holding them accountable to CMMS's goals – execution partners, not a substitute for this person's own hands‑on involvementGet every stakeholder – Product, Sales, agencies, Marketing Operations – genuinely bought in and contributing to CMMS's growth, not just informed of itBuild and own CMMS's reporting from the ground up, AI‑assisted – pipeline, revenue, trial sign‑ups and activation, cost per MQL/SQL, channel ROI – not inheriting someone else's dashboardReport CMMS growth and revenue performance with commercially‑framed recommendationsThis role covers a full product's marketing ownership, and that only works with the help of AI doing what a small team normally wouldТребования:5-8+ years in digital, performance, or growth marketing, ideally with a track record in a fast‑growing SaaS businessHands‑on experience building or scaling a PLG motion – free trials, freemium, in‑product activation – not just familiarity with the conceptExperience building demand capture for a Sales‑led motionDeep, practical channel expertise across paid, SEO/GEO, and digital campaignsExperience directing agencies or external partners, not only executing personallyGenuine AI fluency in a marketing execution context – using AI daily to cover ground a small team would otherwise needOwns outcomes like a founder would – genuinely hungry to grow CMMS's revenue, not just execute a marketing planEqually comfortable being hands‑on and directing others – runs campaigns personally and holds agencies accountable, as the moment requiresCombines rigor with instinct: reads the data, but also spots and chases opportunities the data alone wouldn't surfaceThrives without a fixed playbook – builds the approach as CMMS's market presence takes shape, rather than needing one handed to themProactively brings Product, Sales, and agency partners along, rather than working in a silo and reporting out after the factFluent English required Будет плюсом: Experience in CMMS, industrial SaaS, maintenance management, or adjacent verticals (facilities, operations, asset management) is a strong plus; German is a plusУсловия:A purpose‑driven mission where you tackle complex sustainability challenges alongside global industry pioneers.Room for creativity through collaborative teamwork and an open communication culture.Flexibility and team bonding with our hybrid work options.Fuel for your growth journey, both personally and professionally.Sustainable mobility options, promoting eco‑friendly commuting solutions.Fun team events and outings with our global teams. #J-18808-Ljbffr