Head of Marketing (m/w/d)

About UsWe at group.one support our clients worldwide through our various brands, with over 1,800 motivated employees across different fields, to help them succeed online.Whether through domains, websites, cloud servers, digital marketing support, or the Software as a Service (SaaS) model, we help our customers grow their online presence.About UsWe at group.one support our clients worldwide through our various brands, with over 1,800 motivated employees across different fields, to help them succeed online.Whether through domains, websites, cloud servers, digital marketing support, or the Software as a Service (SaaS) model, we help our customers grow their online presence.At Shore, we help people do what they love. Since 2012, we’ve been building all-in-one business software that takes the admin off the plates of service providers and retailers, from online booking and customer management, point of sale and payments. Businesses, from hair salons and beauty studios to health practices and shops, rely on us to run their day-to-day.Your RoleWe are looking for an experienced marketing leader who will be responsible for strategy and operational execution in the DACH market and will lead a team of five. The role involves taking ownership of results for SEO/AEO, paid media, social media, and marketing tracking, and working closely with Product, Sales, and Customer Excellence to support marketing decisions with robust data.Technical and managerial leadership of a five-person marketing team: designer, marketing developer, performance & tracking manager, marketing manager, and part-time student working in social mediaResponsibility for the overall marketing strategy in the DACH market—SEO/AEO, paid media, social media, and content with a clear focus on pipeline and revenue growthManagement of organic marketing and communication with leads and existing customers (Shore Voice, lead nurturing, AEO, and SEO)Overseeing the tracking infrastructure (HubSpot, GA4, n8n) and continuous data-driven optimizationBuilding and scaling AI-powered marketing and automation workflows, from outbound pipelines to internal reporting and analytics toolsDesigning and executing pricing and packaging experiments to validate new monetization leversClose cross-functional collaboration with Product, Sales, and Customer ExcellenceDeveloping dashboards, models, and decision-making frameworks that enable marketing priorities to be implemented internally based on dataOur OfferBenefitsCompany Pension Scheme (Betriebliche Altersvorsorge)Unforgettable Team EventsBike-Leasing (Partnering with JobRad)Discounted Prices for Urban Sportsclub MembershipsPermanent, Full-Time PositionFlexibility for your work-life balance: Hybrid work model with flexible hoursNew, state-of-the-art offices at our locationsYour ProfileSeveral years of experience in a marketing leadership role, ideally in a B2B SaaS environmentExperience leading a team of at least four to five peopleProven experience in SEO/AEO, performance marketing, and marketing tracking infrastructureHands-on experience using AI tools and automation (e.g., n8n, LLM-powered workflows) beyond basic promptingStrong analytical skills; you make and defend decisions based on data rather than gut instinctExperience in winning over stakeholders even without direct disciplinary responsibilityA direct, clear communication style and a high degree of initiativeVery good German and English language skillsWe are committed to fostering an inclusive and safe environment that is free from discrimination and harassment. We welcome talent in all its diversity. Your gender, background, age, beliefs, or personal history do not determine your opportunities with us—what matters to us is mutual respect, personal appreciation, and creating a work environment where motivation and collaboration thrive.We are committed to supporting your personal and professional growth and recognizing you both as an individual and as a valued team member.We look forward to growing alongside you and getting to know yougroup.one ist ein führender europäischer Anbieter von Online-Präsenz, Cloud-Hosting und digitalen Marketing-Services. Über 2 Millionen Kunden vertrauen uns ihren Online-Erfolg an. Dank der Unterstützung unserer Partner Cinven und Ontario Teachers' Pension Plan bauen wir das Dienstleistungsportfolio und die geografische Präsenz der Gruppe kontinuierlich aus. #J-18808-Ljbffr