marketing manager in online food delivery

Описание: Just Eat Takeaway.com is a global online food delivery platform connecting tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners through its technology platform.Задачи:Lead the end-to-end Organic Social and Influencer strategy and execution for Germany;Set the vision for the brand’s cultural, creative and creator presence;Own the editorial direction and content calendar across organic channels;Connect always-on content, creators, campaigns and cultural moments into one Social ecosystem;Own and evolve the Influencer and Creator strategy for Germany;Define the role of creators across always-on activity, major campaigns, partnerships, football and cultural opportunities;Build and develop the Creator ecosystem;Work with the Influencer agency on creator identification, briefing, activation and long-term relationships;Manage relationships with the Social Media and Influencer agency;Oversee always-on content production, publishing and community activity;Partner with Brand Campaigns and Brand Activations on Social and Creator-led executions;Identify proactive and reactive cultural opportunities for Lieferando;Shape channel strategies, content approaches, creator formats and Social playbooks;Lead budget tracking, forecasting and reporting across Organic Social and Influencer activities;Establish Organic Social and Influencer KPIs and reporting structures;Turn performance and audience insights into continuous improvement;Partner with Brand Campaigns, Brand Activations, Media, PR, Commercial teams and Customer Service.Требования:Extensive hands-on experience managing Social Media, Influencer or Creator Marketing for recognised consumer brands;Strong understanding of Organic Social and Influencer Marketing as one connected ecosystem;Deep cultural awareness of platforms, trends and meaningful brand participation;Strong understanding of creators and influencer culture;Strong content instinct across different channels;Ability to develop consistent, distinctive and culturally fluent brand voice;Ability to lead agencies, build strategy and execute at pace;Experience owning editorial planning, content calendars, channel strategies, Creator programmes and community presence;Hands-on experience with Social Media management and measurement tools;Ability to use data for decision-making;Strong cross-functional collaboration skills;Excellent project management skills;Strong communication skills in German and English;German is mandatory.Условия:Hybrid work with three days per week in the Berlin-Kreuzberg office and two days working from home;Permanent employment contract;Competitive compensation with regular performance reviews;Urban Sports Club membership;Monthly travel allowance of €59;€90 Monthly Lieferando Pay credit;Company pension scheme with a 20% employer contribution;Diverse and inclusive team with colleagues from over 99 nations;Employee Resource Groups and company communities;After-work drinks, team events, social engagement activities, and summer and/or winter parties. #J-18808-Ljbffr