Verticals Marketing Lead (d/f/m)

Job Description With over 30m unique visitors to the platform every month, Kleinanzeigen is the market leader in people-to-people and local trade, covering consumer goods, real estate and motors trading, and plays a special role in the fabric of real German life. Whilst our starting point is incredibly strong, we are only getting started - and a major transformation across every axis is already underway. Job Description With over 30m unique visitors to the platform every month, Kleinanzeigen is the market leader in people-to-people and local trade, covering consumer goods, real estate and motors trading, and plays a special role in the fabric of real German life. Whilst our starting point is incredibly strong, we are only getting started - and a major transformation across every axis is already underway. Significant growth will come through the development and expansion of our key verticals

• Real Estate and Motors. The ambition level is high, and we are looking for a hungry, creative and action-oriented self-starter to help us to accelerate and succeed. The Job One of Germany’s most exciting roles in B2B marketing, the B2B (/B2C) Verticals Marketing Lead will have a huge impact on the future success of Kleinanzeigen and on changing trade for good in Germany. Building on the heritage of an exceptional C2C-focused position in the market, our B2B (/B2C) offerings will drive the majority of our financial growth over the next five years as we transform Kleinanzeigen and become a credible, differentiated and performance-oriented partner to (in particular, but not limited to) real estate professionals. This is a truly cross-functional leadership role, operating at both Business Unit (Real Estate, Motors) and Marketing Leadership levels, and your B2B expertise is critical to realising our significant growth ambitions. This role would suit someone who has significant experience in B2B marketing with a strong strategic and data-led mindset, proven experience in industry marketing, funnel acquisition and optimisation and lead generation, and is comfortable leading cross-functional, matrixed teams spanning the suite of marketing (including sales marketing). We are looking for a true unicorn that spans business, marketing and sales delivery: a hands-on marketing leader who operates at Business Unit and Marketing leadership level, takes ownership, proactively sets agendas and takes fast decisions, and sees strategies and plans through to results. Job requirements Who You Are 8+ years experience in Marketing with a proven track record of measurable impact in B2B contextsMindset is key: ability to take ownership, challenge the status quo and make data-driven decisions to drive growth-focused outcomes, specifically for the Real Estate and Motors verticalsIn-depth understanding of growth marketing and CRO strategies for B2B audiences (real estate vertical a plus) along the funnel: acquisition, retention, on-platform, off-platformAbility to inspire stakeholders, teams and partners through strong communication skills, rich knowledge and insight and exceptional cross-functional leadershipAptitude for and experience of leveraging AI for measurement business impactExperience of working in a matrix environment essentialBusiness proficiency in English with excellent written and verbal communication skills suitable for senior audiences with minimal guidanceA self-starter with the ability to take ownership and be accountable for tangible outcomesA Kleinanzeigen userUnderstanding of growing professional offers in the context of a broader C2C-led business a real plus Job responsibilities What You’ll Do Proactively shaping the agenda at Business Unit and Marketing Leadership level, and leading matrixed marketing teams (brand, performance, customer engagement and sales marketing) to drive desired resultsLeverage customer insights to shape strategy, positioning and the translation into marketing narratives and initiativesBuild out funnel acquisition across digital and on-platform self-serve sales channels for vertical/B2B customersOwn C2C lead generation specifically for B2B vertical customers with a focus on ROI, with Real Estate as the priority use caseEnable the sales team through differentiated product collateral, content marketing and support for industry/sales events for vertical audiences, aligned to strategic goals and positioningPrioritise our opportunities and efforts for the best possible outcome - with ‘time to impact’ as a driving forceCapitalise on new technologies to drive performance and improve efficiency across teamsCollaborate strongly with multiple cross-functional teams, applying a rigorous data-driven and ROI mindset to everything we do Job benefits At Kleinanzeigen, we care about our people — their wellbeing, growth, and life beyond work. Our benefits are designed to support you holistically, giving you flexibility and opportunities to thrive. Flexibility Flexible working time (hybrid)20 days “work from anywhere”Paid additional parental leave for both parentsExtra paid days off for special occasions (e.g. your wedding or a move) Wellbeing & Support Confidential support & coaching for you and your loved onesAnnual company sports eventsPension and life insurance Growth & Development Personal development budgetLearning opportunities to grow your skills and career Perks & Everyday benefits Corporate benefits and exclusive discountsAn attractive referral programTransportation allowanceFree shipping on Kleinanzeigen Direktkauf Kleinanzeigen is an equal opportunity employer that values diversity and inclusion. We welcome people of all backgrounds, races, religions, colours, national origins, gender identities, sexual orientation, ages, marital status, or disability. If this role sparks your interest but you’re not sure you meet every single requirement, we’d still love to hear from you anyway. #J-18808-Ljbffr